Founded 2022 · 8 Outlets · Klang Valley
The Thai Geng
Mookata Story
How a single mookata outlet became Klang Valley's most accessible Thai buffet chain.
Founded 2022 · 8 Outlets · Klang Valley
How a single mookata outlet became Klang Valley's most accessible Thai buffet chain.
Zech Lim loves mookata. He also doesn't eat much. That contradiction is where Thai Geng started.
Every mookata place in Malaysia sold the same thing, large set portions packed with ingredients you may or may not actually want, priced for groups. Order one and you would either overpay or leave food on the grill. Both felt wrong.
The first Thai Geng opened in Bandar Bukit Raja, Klang in 2022 with a different model, à la carte mookata. Pick exactly what you want, in the portion you need. Pay for what you eat. Skip what you don't.
It solved a real problem. Customers walked in skeptical of mookata without a set menu and walked out telling friends about the place that finally let them eat the way they wanted to.
By 2024 the pattern was clear. Customers wanted both freedom and value. À la carte gave them control, but the per-item pricing capped how generously they could try new ingredients.
Thai Geng pivoted to all-you-can-eat buffet that year. Same founding idea, expanded freedom. One flat price, unlimited refills on any of the 50+ items, 120 minutes to eat. No menu math at the table. No worry about ordering too much.
The price had to land at a number that worked for the math and felt easy to say yes to. RM35.90 is that number for the 7 standard outlets. SS2 Petaling Jaya runs as the Signature flagship with four premium tiers from RM48.90 to RM88.90, where the top tier brings in wagyu beef and live seafood.
The promise is the same across all 8 outlets. Affordable pricing. Quality ingredients. No waste anxiety.
Four years. Eight locations. Each one a bet that more people in Klang Valley deserved affordable Thai mookata near them.
To become Malaysia's most trusted and loved Thai BBQ brand, connecting every community through good food, warmth, and joy.
成为最受信赖与喜爱的泰式烧烤品牌，用美味、温度与欢乐连接每一个社区的人。
Serve every guest with honesty, uncompromising quality, and constant innovation. Make every meal feel like belonging.
以真诚待客、坚持品质及不断创新的精神，提供新鲜、美味且值得信赖的泰式烧烤体验，让每一位顾客在相聚中感受温度、快乐与归属。
"Live a life you will remember."
不让生命留白，敢敢地去发光发热。
— Zech Lim, Founder of Thai Geng Mookata
A non-technical founder who built Thai Geng from one Klang outlet to 8 across Klang Valley in four years. Believes affordable food and good company belong together. Runs on the conviction that life is too short to leave the lights off.
8 outlets across Klang Valley. Find the one nearest to you.